Link: Understanding the aim of Apple TV

Chris Breen for Macworld:

To those teeth gnashers unhappy with anything other than an iPad, TiVo, Mac, and Xbox rolled into an Apple-branded HDTV, allow me to suggest that you’ve grabbed the wrong end of the stick. In the grand scheme of things, the Apple TV is neither source nor destination.

It’s a portal.

This! A thousand fucking times this. Apple’s long-term strategy for the living-room isn’t about an overpriced piece of pretty glass pumping photons into out eye-holes. It’s about allowing every HDTV in the world to display all content available via the Mac or iOS — whether that’s done via Apple TV apps like Netflix or via AirPlay. Think “ecosystem” instead of “device”.

via Harry C. Marks