Link: On an Apple TV and also the Apple TV

A rare bit of sane commentary amongst the current unicorn-mongery about the supposed “Apple HDTV” from Craig Grannell.

Another point that the techno-utopians are missing is this: What about all the content that doesn’t fit into the iTunes model of distribution?

All of this content will require players/set-top-boxes that eliminate the “simplicity” that everyone spouts as the raison d’├ętre for the Apple HDTV in the first place. When you look at the content that the majority of people consume, and not just the habits of the small sample of hipster techno-utopians yapping about this, it’s clear that this market is far more complicated than the blogoratti seems to believe.