I have it on good authority that the next iteration of Apple laptop line will return to having two display options:

UltraGloss - This highly reflective surface is perfect for the MacMac entitletard to gaze lovingly into his or her own visage and revel in the world where every gods damned thing is about them.

Matte Xtreme - For the real “professional” this coating will absorb all visible light, making glare truly a thing of the past.