The Incredibly Credulous Tech Press

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Yesterday I spec­u­lated that it would take less than 24 hours for this spec­u­la­tion from Apple pun­dit extra­or­di­naire John Gruber to be accepted as gospel truth by the tech press. Apparently I need to re-calibrate my already abysmal expec­ta­tion of the media; because no more than 3 hours after mak­ing that pre­dic­tion I walked into my local bar and was inun­dated with pan­icky fear that the next iPad was being delayed until Fall. Keep in mind that I’m talk­ing about nor­mal peo­ple here, peo­ple who think that “Gruber” is the bad guy from Die Hard.


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Musing on an iTablet

Jason Snell at Macworld opines on the pos­si­bil­ity of Apple sell­ing read­ing con­tent on the myth­i­cal forth­com­ing Apple tablet. Overall, I pretty much agree Jason’s assess­ment, but the whole dis­cus­sion raises another ques­tion in my mind. I’m per­plexed by the fact that the bulk of the tech media seems to have latched onto the idea that this myth­i­cal Apple tablet is going to be about e-reading in gen­eral, or that it will be tar­geted specif­i­cally to com­pete with the Amazon Kindle and Barnes and Noble Nook.

The Kindle and Nook, and the other minor play­ers in the e-reader space run for around two to three hun­dred dol­lars per unit, or approx­i­mately the cost of an iPhone or iPod Touch. Does any­one really see Apple releas­ing a new, larger, e-reading focused device at that price point? I sure as hell don’t. Additionally, as Jason points out, there are already sev­eral very well done e-reading solu­tions for the Mac OS (desk­top and Touch ver­sions) that have access to a wealth of con­tent, includ­ing the full libraries acces­si­ble to the Kindle and Nook.

My wild-ass sus­pi­cion is that, assum­ing the Apple tablet is actu­ally real, e-reading will be a small com­po­nent of

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