The iOS Fetish

apple

Like I wrote yes­ter­day, I’m not par­tic­u­larly inter­ested in doing any sort of roundup of the announce­ments from Apple’s yearly Music Event held yes­ter­day, September 1st. However, there are a few things that popped out at me that I’d like to explore. Initially I was going to do some claim chow­dah analy­sis and break down exactly how wrong Engadget was about the sup­posed iTV, but there really isn’t any­thing new to be said there. Anyway, Joel Topolsky is already spin­ning the announce­ments to say that Apple is so totally going to make those changes, but things changed at the last minute. Whatever douche, keep spinning.

What is inter­est­ing to me, and touches on the idiocy around the AppleTV, is the way that iOS was almost fetishized by the tech press dur­ing the announcement.


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