In Part 1 I proposed the theory that Apple is in the business of selling a branded lifestyle, rather than any specific products. And that it is that very fact that causes the extreme reactions from the nerdistani community whenever Apple does something that the average nerd considers to be “wrong.” In the course of discussing this, I noted that Google also sells a brand, and implied that they actually do a better job of doing so; at least when considering the nerd market. In this part I am going to expound on that point.
Continue reading Musings on the iPhone, Google and Brand Identity Part 2