The iOS Fetish

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Like I wrote yes­ter­day, I’m not par­tic­u­larly inter­ested in doing any sort of roundup of the announce­ments from Apple’s yearly Music Event held yes­ter­day, September 1st. However, there are a few things that popped out at me that I’d like to explore. Initially I was going to do some claim chow­dah analy­sis and break down exactly how wrong Engadget was about the sup­posed iTV, but there really isn’t any­thing new to be said there. Anyway, Joel Topolsky is already spin­ning the announce­ments to say that Apple is so totally going to make those changes, but things changed at the last minute. Whatever douche, keep spinning.

What is inter­est­ing to me, and touches on the idiocy around the AppleTV, is the way that iOS was almost fetishized by the tech press dur­ing the announcement.


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Apple Special Event Predictions — the Results

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Last week I tal­lied up my pre­dic­tions on the pre­dic­tions being made for the annual Apple September Music event by the rumor­sphere. Now that the event is come and gone it’s time to grade my per­for­mance, and the per­for­mance of the rumor­mon­gers in gen­eral. Before I begin though, I think I need to clar­ify what I’m up to with these rumor pre­dic­tions posts. First of all, the items that I list are not my pre­dic­tions. They are the pre­dic­tions being bandied about by the pun­dit­sphere. Secondly, the per­cent­age val­ues that I assign are com­pletely pulled from my ass, often for comedic effect. That said, let’s see how we did.


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