The Incredibly Credulous Tech Press

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Yesterday I spec­u­lated that it would take less than 24 hours for this spec­u­la­tion from Apple pun­dit extra­or­di­naire John Gruber to be accepted as gospel truth by the tech press. Apparently I need to re-calibrate my already abysmal expec­ta­tion of the media; because no more than 3 hours after mak­ing that pre­dic­tion I walked into my local bar and was inun­dated with pan­icky fear that the next iPad was being delayed until Fall. Keep in mind that I’m talk­ing about nor­mal peo­ple here, peo­ple who think that “Gruber” is the bad guy from Die Hard.


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The Death of Upgrade Pricing [Mac App Store]

apple

Thursday Apple offi­cially launched the Mac App Store and imme­di­ately every Mac in exis­tence ceased to func­tion. Ok, that’s not true, although some of the more chicken-little-esque prog­nos­ti­ca­tions from the pun­di­tards prior to the launch would have sug­gested that would have been the case. Actually, response has been mostly pos­i­tive. After I have a chance to play with the App Store more I might write up a more com­pre­hen­sive analy­sis. For now, though, I want to explore some thoughts that occurred to me after see­ing some of the responses to the App Store.


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Point and Shoot Mac? Not So Fast

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Over at The Mac Observer Ted Landau wrote up some well rea­soned, and mer­ci­fully non-hyperbolic, spec­u­la­tion about the future of the Mac under the head­line The Point-and-Shoot Mac. Fortunately for me (and unfor­tu­nately for those who like see­ing me go into a froth­ing rage) the arti­cle is clearly pre­sented as spec­u­la­tion, well thought out, sen­si­ble, and ulti­mately wrong.


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Why Most of the Tech Media Should Be Launched Into the Sun

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In the run-up to today’s mas­sive Apple announce­ment (it’s just the Beatles in iTunes) I noticed the fol­low­ing pair of head­lines on AppleInsider’s homepage.


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Dave Winer Buys a MacBook Air

NMD

And, of course, he doesn’t fuck­ing get it.

Addressing his idi­otic com­plaints by the numbers:


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Back to Mac Event Musings

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Wednesday Apple held a spe­cial event where they unveiled an update to the iLife suite of appli­ca­tions, a redesigned MacBook Air and offered a sneak peak at the next major ver­sion of the Mac OS: Mac OS X 10.7 Lion. Additionally, Apple dis­cussed the state of the Mac, and where it fits within their over­all busi­ness strat­egy. I’m not going to go into any great depth of analy­sis here. Greater minds than mine (and quite a few lesser) will dis­sect every syl­la­ble uttered and pixel dis­played dur­ing the event. I do, how­ever, want to offer a few obser­va­tions on the event and the announce­ments that were made.


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Phase 1.5 of The “Apple Scandal” Lifecycle Begins

NMD

There is an interim phase in the life­cy­cle of an invented Apple scan­dal. Once the hacks in the blo­gos­phere begin ampli­fy­ing and dis­tort­ing the orig­i­nal bull­shit story, a (usu­ally) hereto­fore unheard of com­pany sur­faces with “hard” data that some­how pur­ports to rein­force the “Apple has a design flaw” meme. In this case the com­pany is SquareTrade. And what’s SquareTrade’s stake in this? They sell acci­den­tal dam­age war­ranties — sur­prise, surprise.

The key part, though, of phase 1.5 is that it allows pub­li­ca­tions that knew bet­ter than to report on the bull­shit unsourced alle­ga­tions that began the cycle to get in on the action and main­tain a veneer of respectability.


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One for the Bucket-List, I Witness A “Scandal” Being Born

NMD

Today I had the priv­i­lege of wit­ness­ing some­thing rarely glimpsed in the wild. An event so rare it’s akin to see­ing a snow leop­ard (the cat, not the oper­at­ing sys­tem) per­form a back-flip. For the first time in my career I was present at the exact moment that a New Media Douchebag attempted to start another lame Apple “scandal.”


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My Reaction to Apple Revealing the App Store Review Guidelines

blurb

Whatever.

The iOS Fetish

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Like I wrote yes­ter­day, I’m not par­tic­u­larly inter­ested in doing any sort of roundup of the announce­ments from Apple’s yearly Music Event held yes­ter­day, September 1st. However, there are a few things that popped out at me that I’d like to explore. Initially I was going to do some claim chow­dah analy­sis and break down exactly how wrong Engadget was about the sup­posed iTV, but there really isn’t any­thing new to be said there. Anyway, Joel Topolsky is already spin­ning the announce­ments to say that Apple is so totally going to make those changes, but things changed at the last minute. Whatever douche, keep spinning.

What is inter­est­ing to me, and touches on the idiocy around the AppleTV, is the way that iOS was almost fetishized by the tech press dur­ing the announcement.


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