The Angry Drunk

I took a break from drown­ing my cor­po­rate sor­rows in booze to take a look at the lat­est Microsoft adver­tise­ments; and I have to say, I’m fuck­ing impressed.

Impressed that a sin­gle cor­po­ra­tion can so utterly and com­pletely not fuck­ing get it.

The ad (I’m too lazy to dig up a link, Google it) con­sists of a slew of famous and aver­age peo­ple proudly pro­claim­ing “I’m a PC.” Given that the ad kicks off with a half-assed John Hodgman look-alike; it’s obvi­ous that Microsoft is tak­ing a swipe at Apple’s “I’m a Mac and I’m a PC” ads. This is the pre­cise spot where you can sci­en­tif­i­cally prove that Microsoft has no fuck­ing clue. Here’s a hint Bill, Justin “I’m a Mac” Long isn’t sup­posed to rep­re­sent Mac users. And sim­i­larly, “PC” isn’t sup­posed to rep­re­sent Microsoft users. I know that this sort of sub­tle metaphor is a bit high-brow for the nerdlingers at Microsoft; but I’ll try to explain this sim­ply. Within the world of the Apple ads, Hodgman and Long are lit­er­ally PC and Mac.

This is what the var­i­ous idiots on the intar­webs who decry the Apple ads as being “smug” don’t get either. PC isn’t

Continue read­ing I’m Microsoft; And I Don’t Have a Clue