Macworld | iWorld 2012

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Another Macworld has come and gone. More cor­rectly, the first Macworld | iWorld has come and gone and now it’s time to sit back, reflect, and process our feelings.


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The Answer Is in the Name

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Today Apple held their much-anticipated edu­ca­tion announce­ment at the Guggenheim museum in New York. As you are prob­a­bly aware, Apple announced three new prod­ucts dur­ing the event: iBooks 2, iTunesU.app and iBooks Author. I’m not going to go into any deep analy­sis of the event. It’s been so long since I was even vaguely involved with the edu­ca­tion mar­ket that I really can’t muster up any deep insight into Apple’s ini­tia­tives. As usual, though, the reac­tion to Apple’s announce­ments by the blo­go­ratti does pro­vide a rich and fer­tile ground of annoy­ing stu­pid­ity which we can harvest.

One emerg­ing theme annoys me in par­tic­u­lar: the idea that Apple is exert­ing Draconian con­trol over how you can sell con­tent pro­duced with iBooks Author.


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Saddling the Unicorn

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It seems the “Apple HDTV” has reached the point in the life­cy­cle of an idi­otic Apple prod­uct rumor where the blog­tards really go off the rails and begin to spout “spec­i­fi­ca­tions” for the uni­corn du jour. First we had the grand­pappy of this mis­be­got­ten idea, Gene Munster, spout­ing off at some con­fer­ence that he knew the price of the uni­corn. Next some lack­wit ana­lyst declared that he knew what sizes the uni­corn would come in. Unfortunately this stage of the rumor cycle is unavoid­able. It’s also one of the most infu­ri­at­ing stages; mainly because of the mind-fuckingly stu­pid shit that these magoos come up with.

Which leads us to today’s unfor­tu­nately titled post from John Martellaro at the Mac Observer titled The Operational Details of the Apple HDTV.


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Fuck You Google

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Yesterday Google posted an arti­cle on their blog with the won­der­fully Orwellian title Greater choice for wire­less access point own­ers. Addressing the per­sis­tent con­cerns over Google’s prac­tice of gath­er­ing data on pub­licly acces­si­ble WiFi routers in order to bol­ster their loca­tion data­base Google has pro­posed a solu­tion. Of course this being Google it’s an opt-out solu­tion that 99% of the con­sumers pur­chas­ing a router will never know about. Worse yet, the “solu­tion” is pos­i­tively insult­ing to those who do know about it:

We’re intro­duc­ing a method that lets you opt out of hav­ing your wire­less access point included in the Google Location Server. To opt out, visit your access point’s set­tings and change the wire­less net­work name (or SSID) so that it ends with “_nomap.” For exam­ple, if your SSID is “Network,” you‘d need to change it to “Network_nomap.”

That’s right, in order to pro­tect the pri­vacy of our per­sonal net­works Google wants us to mod­ify the net­work name to con­form to their arbi­trary stan­dards. I think that tonight I’ll be chang­ing my network’s SSID to “Fuck you Google you arro­gant assholes”.

Um…Ok?

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In his lat­est piece, Apps Are the New Channels Gruber pon­ders the idea of stand­alone apps replac­ing tele­vi­sion chan­nels as a dis­tri­b­u­tion model.


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The Macalope on the Jackasses Using Steve Jobs Death for Profit & Trolling

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Normally I’d post some­thing like this as a link list item, but since it’s behind the Macworld Insider1 pay wall I’ll link it here.

In the post the Macalope tears into three shit-bags seek­ing to either cap­i­tal­ize on Steve Jobs’ death or to antag­o­nize peo­ple, pre­sum­ably for page-views: David Srere — shit­ti­est “brand expert” ever, Hamiton Nolan — from the tabloid shit-rag Gawker and everyone’s favorite fun­da­men­tal­ist ass­hole Fred Phelps.

Writeth the horned one:

It is a sad fact of life that there are invet­er­ate jerks who will take the death of a man (how­ever flawed) like Steve Jobs, and try to use it for per­sonal gain, or just as a self-righteous and hate-filled attack on the val­ues of those who cared about him.

Well said my myth­i­cal brother-from-another-species, well said. And with that we have the last I’m going to say — in this forum — about the shit smears trolling a man’s death. Fuck the lot of ‘em.


  1. If you’re not a Macworld Insider sub­scriber, I really rec­om­mend it. Access to the Macalope Daily is worth the cost alone.


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Steve Jobs 1955 — 2011

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And so it goes. I don’t have any deeply per­sonal sto­ries of how Steve affected my life. I didn’t know the man other than through his work — and I’m sure that Steve lived out his life bliss­fully unaware of my exis­tence. And that’s how it should be.

What I did share with Steve was a vision. It’s the vision that lies at the heart of every Apple prod­uct that Steve had a hand in — that tech­nol­ogy should serve to empower peo­ple to do and cre­ate the things they love. That vision is what drew me to my first Macintosh com­puter and it ulti­mately secured me as a life-long Apple cus­tomer. I try, every day to incor­po­rate that vision into the things I do.

For that vision, and for the drive to carry it out Steve Jobs will always have my thanks and respect.

– Created on my iPad


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It’s the Content Providers, Silly.

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I hate to pick on Lex Friedman over at Macworld as he’s gen­er­ally a smart guy, but in his opin­ion piece on the recent Netflix changes he misses the point in a way that is all too common.


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On the Infinite Shittiness of 9to5 Mac

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I’m hardly the first per­son to weigh in on this, but I thought that I’d point out this delight­ful lit­tle story from Stephen Hackett at fork​bombr​.net. The long and short of it is that Stephen called out douchemon­ger extra­or­di­naire Seth Weintraub, along with his pathetic lit­tle ass-minion Mark Gurman over their hor­rif­i­cally taste­less cov­er­age of Steve Jobs’ health. Seth, in a move that is sure to make Mike Arrington proud, reg­is­tered fork­bombr.com and pro­ceeded to redi­rect it to a vari­ety of sites. As of the the writ­ing of this post it cur­rently points to a page dis­play­ing the mes­sage “do onto others”.


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What the Literal Fuck (Steve Jobs Resignation Edition)

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I was debat­ing join­ing my myth­i­cal com­pa­triot the Macalope and adding my own froth­ing rage over this vilely offen­sive pile of syphilitic jackal dung when I made the mis­take of mean­der­ing down into the com­ments. I was not sur­prised to find the usual col­lec­tion of “hur dur Apple is so evil” bull­shit, but what really caught my eye was a mag­nif­i­cent exam­ple of the art of utter what-the-fuckery by some jack­ass with the han­dle of “joblot”.


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