Link: Thoughts on Apple’s TV ad “Your Verse”

Dalrymple says pretty much everything I wanted to say about the Apple’s new poetry-infused iPad ad and the reactions to it.

The only thing I would add is this: It amazes and depresses me to see the number of people lauded for their supposed insight into Apple that are incapable (or unwilling) to see what Apple is attempting to accomplish with their recent run of advertising.


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