Om Malik gets it:
Apple, clearly, is not for everyone. But for me that moment of joy experienced by my mother is enough of a reason why there will be no other computer company. Apple’s competitors will do their own thing. Some, like Samsung, will do spectacularly well. But for me, Apple finds ways to delight people, pushing technology into the background.
The pundits and bloggers who don’t get this — the ones who will, in a few short hours, declare the death of Apple because the iPad 3/HD/2012r2 didn’t live up to the fucktarded hype generated by the rumor mill have no clue what it is Apple is attempting to accomplish.
via John C. Welch.