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Link: We take for granted what has already been invented. (The impact of the original iPhone.)

Craig Grannell:

But we forget. Multitouch is obvious. Pinch-zoom is obvious. Slide-to-unlock is obvious. The manner in which Apple designed its iPhone, its iPad, and even iOS itself? Obvious. Then why didn’t anyone else do this stuff first? Why did it take Apple’s iPhone to kickstart a smartphone and tablet revolution? If the slew of cloners out there all argue Apple didn’t really invent anything new, why didn’t they have iPhone- and iPad-like devices in the market before Apple? Why did Google’s Android rather rapidly shift from being a BlackBerry to an iPhone if the iPhone was so obvious?

Exactly. Sometimes we forget how much the world of consumer technology has changed over a very short period of time — and many people conveniently forget exactly how much of that change was driven by Apple.


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