Spot on comment by Jim Dalrymple at The Loop:
If Apple enters a market, I think it knows the product is different enough from the beginning that others will follow.
Apple is not motivated by the same things that drive other companies. Market share and profits are a result of making great products. To do that, you can only have that one singular focus.
This isn’t any sort of new concept, but it’s one that far too many magoos in the Apple commentary and analysis game seem utterly incapable of understanding.