Yesterday Google posted an article on their blog with the wonderfully Orwellian title Greater choice for wireless access point owners. Addressing the persistent concerns over Google’s practice of gathering data on publicly accessible WiFi routers in order to bolster their location database Google has proposed a solution. Of course this being Google it’s an opt-out solution that 99% of the consumers purchasing a router will never know about. Worse yet, the “solution” is positively insulting to those who do know about it:
We’re introducing a method that lets you opt out of having your wireless access point included in the Google Location Server. To opt out, visit your access point’s settings and change the wireless network name (or SSID) so that it ends with “_nomap.” For example, if your SSID is “Network,” you’d need to change it to “Network_nomap.”
That’s right, in order to protect the privacy of our personal networks Google wants us to modify the network name to conform to their arbitrary standards. I think that tonight I’ll be changing my network’s SSID to “Fuck you Google you arrogant assholes”.