Link: On an Apple TV and Also the Apple TV

October 25th, 2011

A rare bit of sane com­men­tary amongst the cur­rent unicorn-mongery about the sup­posed “Apple HDTV” from Craig Grannell.

Another point that the techno-utopians are miss­ing is this: What about all the con­tent that doesn’t fit into the iTunes model of distribution?

  • Local pro­gram­ming
  • Live sports that don’t hap­pen to be MLB, NHL or NFL
  • Live news/info pro­gram­ming such as CNN/MSNBC/Fox
  • Vintage/Rare/Cult con­tent that the stu­dios will likely never pro­vide in a non-disc format
  • Console gam­ing (sorry the iPad is not a replace­ment for the PS3/Xbox/Wii)

All of this con­tent will require players/set-top-boxes that elim­i­nate the “sim­plic­ity” that every­one spouts as the for the Apple HDTV in the first place. When you look at the con­tent that the major­ity of peo­ple con­sume, and not just the habits of the small sam­ple of hip­ster techno-utopians yap­ping about this, it’s clear that this mar­ket is far more com­pli­cated than the blo­go­ratti seems to believe.

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