Why Ignoring New Media Douchebags Is the Best Decision You Can Make

The other day I noticed this bit of fluff from everyone’s favorite ex-camera sales­man, Bobby Scoble: Dying career: traf­fic heli­copter pilot. On the sur­face, there isn’t rally much to say about the piece. It’s the usual tripe where Scooby takes “2” adds it to “B” and comes up with “yel­low.” In this case he takes an Associated Press arti­cle about how advanc­ing tech­nolo­gies are replac­ing the ven­er­a­ble traf­fic heli­copter and lurches off into yet another manic rim-job for the next-big-thing.

Now, I could rant about how mind-fuckingly stu­pid you would have to be to rely solely on crowd-sourced traf­fic updates, but that isn’t really what I want to focus on here. What I want to do is use this as an exam­ple of how gob-smackingly stu­pid you have to be to pay the slight­est atten­tion to the New Media Douchebags, even more-so if you are a com­pany tak­ing busi­ness advice from these twats.

And why, you ask, is it so bad to heed the advice of the NMD’s. Here’s why my chum. These douchenoz­zles, who claim to under­stand “the end users,” have their heads rammed so far up their insu­lar, Silicon Valley asses that you would have

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