App Store Follies

Pretty much every time that news breaks regard­ing yet another fuckup with the iPhone App Store approval process I get a slew of emails and tweets prompt­ing me to opine on the sub­ject. In gen­eral I haven’t done so, not because I don’t have an opin­ion on the sub­ject, but because I fear that my opin­ion would not be well under­stood. Nonetheless, I’m going to take the time now to lay out my thoughts on the whole sad, sorry affair.

John Gruber over at Daring Fireball pub­lished a piece today titled Excerpts From the Diary of an App Store Reviewer. It’s funny, with John’s char­ac­ter­is­tic dry wit. It’s also wrong.

As an aside, I want to make it per­fectly clear that I’m not claim­ing any spe­cial knowl­edge regard­ing this sit­u­a­tion, and I don’t think that John is either. I’m merely spec­u­lat­ing based on what I’ve seen in the last year, and my own expe­ri­ence with sim­i­lar processes at other companies.

John seems to argue, in his humor­ous way, that the core issue with the App Store approval deba­cles is the indi­vid­ual review­ers act­ing capri­cious for their own per­sonal rea­sons. He writes:

I could read that over and over. It’s

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