More Thoughts About the MacMacs

In my last post about the MacMac reac­tion to Apple’s announce­ment of their strate­gic with­drawal from Macworld Expo I focused on the self-indulgent sense of enti­tle­ment present in the bulk of the com­plaints. As I’ve rumi­nated more on the sub­ject, and after read­ing some very well rea­soned thoughts on the sub­ject (my main man John Welch puts it all in per­spec­tive here), I’ve decided that there’s another aspect to all of this that bears examination.

One con­stant theme to be found in the com­plaints is that Apple is some­how “aban­don­ing” the com­mu­nity that built them up. As oth­ers have pointed out, Apple has never given a shit about any “com­mu­nity.” Hell, why should they when the sin­gle great­est fac­tor in Apple’s mas­sive turn-around has been explic­itly ignor­ing the “com­mu­nity” and pan­der­ing to the wider con­sumer elec­tron­ics mar­ket? The sim­ple truth is that Apple could lose all future sales from those that sup­ported them in the lean years (and, in case any­one has any doubts I am one of that num­ber) and they’d still make money hand over fist.

But, as I wrote above, that’s not what I want to focus on here. What I want to

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