Today’s dose of “teh stoopid” comes to us courtesy of The Apple Blog in this wonderful gem of idiocy from Bob Rudis titled iTunes Store and Apple’s DRM Safe Haven In Jeopardy. I have neither the time, nor the energy to properly disect this gem; but it breaks down like this. Apple recently commented that the rate hikes on digital downloads being proposed by the Copyright Royalty Board could make it shut down the iTunes Store. For those with terminal brain dysfunction, this is what we call a “bluff.” Bob combines this fact with the fact that Walmart, that paragon of consumer activism recently shut down its wildly successful online music store; and in the process of doing so told it’s customers to pound sand.
From these two events, related tangentially at best, Bob then extrapolates a dystopian future where Apple shutters iTunes and leaves its customers in the lurch. Of course, this leads us to Bob’s heroic cry to the common man to rise up against the shackles of FairPlay and ask, nay, demand that Apple violate their contracts with the music industry and remove FairPlay now.
It’s really too bad that Apple, in its usual secretive manner has never commented on DRM … oh, wait.
… Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat. If the big four music companies would license Apple their music without the requirement that it be protected with a DRM, we would switch to selling only DRM-free music on our iTunes store. Every iPod ever made will play this DRM-free music.
Imagine that world indeed.