I took a break from drowning my corporate sorrows in booze to take a look at the latest Microsoft advertisements; and I have to say, I’m fucking impressed.
Impressed that a single corporation can so utterly and completely not fucking get it.
The ad (I’m too lazy to dig up a link, Google it) consists of a slew of famous and average people proudly proclaiming “I’m a PC.” Given that the ad kicks off with a half-assed John Hodgman look-alike; it’s obvious that Microsoft is taking a swipe at Apple’s “I’m a Mac and I’m a PC” ads. This is the precise spot where you can scientifically prove that Microsoft has no fucking clue. Here’s a hint Bill, Justin “I’m a Mac” Long isn’t supposed to represent Mac users. And similarly, “PC” isn’t supposed to represent Microsoft users. I know that this sort of subtle metaphor is a bit high-brow for the nerdlingers at Microsoft; but I’ll try to explain this simply. Within the world of the Apple ads, Hodgman and Long are literally PC and Mac.
This is what the various idiots on the intarwebs who decry the Apple ads as being “smug” don’t get either. PC isn’t represented by a slightly befuddled yet likable guy in a suit because the cats at Apple think that PC users are like that; but because that image best represents the PC itself. Of course, Microsoft can’t understand that, so we’re subjected to yet another lame “people use PC’s, honestly” advertisements.
But hey, it could be worse, it could be Bill Gates and Jerry Seinfeld comparing dick sizes or something.