Churros

After see­ing that add I was speech­less. It is now painfully appar­ent that both Bill Gates and Jerry Seinfeld are offi­cially has-beens. Microsoft’s ultra geeky-lame cul­ture was strong enough to infect the ad agency they hired to the extent that the ad was com­pletely inef­fec­tual. A minute and a half of noth­ing to do with what Microsoft has done to improve Vista. You would think that Microsoft would want to cre­ate a new image for the com­pany now that Bill is mainly gone — an image that would sep­a­rate them from the anti-trust suits, Zune, Windows Mobile and their other fail­ures. But they are totally clue­less. Oh well, I guess it’s good for a chuckle anyways…

The peo­ple the ad is aimed at don’t even know what “antitrust” means. They hear vague-sounding tech­ni­cal stuff about Microsoft, and think it only has some­thing to do with Word or their browser. A few peo­ple under­stand what “Vista” means, but (after 15 years of read­ing MS error mes­sages) believe they were too stu­pid to make it work prop­erly. Some oth­ers actu­ally real­ize that their four-year-old machine worked bet­ter with XP, and have already forked over hard cash to a geek to rein­stall it.

The one thing all these peo­ple have in com­mon with the rest of the pop­u­la­tion is this ad. Nobody will have a clue what it’s sup­posed to be sell­ing, because it’s too vague about what­ever image-building it’s try­ing to perform.

I’ll bet the mad men who cre­ated this ad series are laugh­ing every time they cash one of Microsoft’s checks.

I do have to give Seinfeld credit though, he’s con­sis­tent. From a stand up rou­tine about noth­ing, to a show about noth­ing, to an ad cam­paign about noth­ing. Also, watch­ing an elderly Bill Gates do the “wedgie shuf­fle” was not how I wanted to start my day.

I’ll bet the mad men who cre­ated this ad series are laugh­ing every time they cash one of Microsoft’s checks.

QFT.

@The Angry Drunk:

“ad cam­paign about noth­ing”… that’s perfect!