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More Reflections On ‘Social Networking’ and a Shameless Plug

A couple of posts back I went on one of my semi-annual rants about “social networking” and the fact that the New Media Douchebag contingent that most promotes “social” technology is the group that least gets it. The group of friends that I mentioned in that previous post is a great example of people using “social networking” (in their case MySpace) to enhance, rather than replace actual relationships. For us, MySpace is basically nothing more than a community message board, where we can post pointless little messages or coordinate a happy hour. The real relationships are based in the real world.

There is another group of friends that I have that are utilizing “social networking” (again in the form of MySpace). This group is orthogonal to the first group I mentioned, but they illustrate the other way that services like MySpace and Facebook can actually act to bring people closer rather than act as a way for marketers to gather vast audiences. This group is comprised of people whom I have know, who I still consider friends, but who have drifted out of my life for one reason or another. MySpace is giving us a fairly simple

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Suck It Blogosphere!

MacRumors is reporting that some bunch named the American Customer Satisfaction Index have ranked Apple at the top of some customer satisfaction survey. But wait, I thought that Apple was doomed by it’s horrible hubris to a fate worse than corporate death. Oh, that’s just what the doucheblogs want us to think. In reality, the average consumer probably hasn’t even heard of the majority of the issues that we’ve all been nattering about for the last few months.

Let me tell you a story…

Once upon a time, when I was at EarthLink, I was part of the team that was in charge of data gathering and reporting for customer satisfaction survey data. This means that, among the various unpleasant things I was responsible for, I had not only access to the compiled survey return data but access to the raw stream of survey returns. Of particular note was the survey comments. Based on the comments that we were getting back, it was obvious that EarthLink was possibly the worst company on the face of the planet, and we should all kill ourselves out of embarrassment (a thesis that I’m not exactly disputing).

Now, here’s where it gets amusing. The

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