More Reflections On ‘Social Networking’ and a Shameless Plug

A cou­ple of posts back I went on one of my semi-annual rants about “social net­work­ing” and the fact that the New Media Douchebag con­tin­gent that most pro­motes “social” tech­nol­ogy is the group that least gets it. The group of friends that I men­tioned in that pre­vi­ous post is a great exam­ple of peo­ple using “social net­work­ing” (in their case MySpace) to enhance, rather than replace actual rela­tion­ships. For us, MySpace is basi­cally noth­ing more than a com­mu­nity mes­sage board, where we can post point­less lit­tle mes­sages or coor­di­nate a happy hour. The real rela­tion­ships are based in the real world.

There is another group of friends that I have that are uti­liz­ing “social net­work­ing” (again in the form of MySpace). This group is orthog­o­nal to the first group I men­tioned, but they illus­trate the other way that ser­vices like MySpace and Facebook can actu­ally act to bring peo­ple closer rather than act as a way for mar­keters to gather vast audi­ences. This group is com­prised of peo­ple whom I have know, who I still con­sider friends, but who have drifted out of my life for one rea­son or another. MySpace is giv­ing us a fairly sim­ple way

Continue read­ing More Reflections On ‘Social Networking’ and a Shameless Plug


Suck It Blogosphere!

MacRumors is report­ing that some bunch named the American Customer Satisfaction Index have ranked Apple at the top of some cus­tomer sat­is­fac­tion sur­vey. But wait, I thought that Apple was doomed by it’s hor­ri­ble hubris to a fate worse than cor­po­rate death. Oh, that’s just what the doucheblogs want us to think. In real­ity, the aver­age con­sumer prob­a­bly hasn’t even heard of the major­ity of the issues that we’ve all been nat­ter­ing about for the last few months.

Let me tell you a story…

Once upon a time, when I was at EarthLink, I was part of the team that was in charge of data gath­er­ing and report­ing for cus­tomer sat­is­fac­tion sur­vey data. This means that, among the var­i­ous unpleas­ant things I was respon­si­ble for, I had not only access to the com­piled sur­vey return data but access to the raw stream of sur­vey returns. Of par­tic­u­lar note was the sur­vey com­ments. Based on the com­ments that we were get­ting back, it was obvi­ous that EarthLink was pos­si­bly the worst com­pany on the face of the planet, and we should all kill our­selves out of embar­rass­ment (a the­sis that I’m not exactly disputing).

Now, here’s where it gets

Continue read­ing Suck It Blogosphere!