My God Another One Gets It!

In a wel­come break from the cur­rent tor­rent of “Apple is dooomed” report­ing, Jason Snell over at MacWorld hits on, what I think, is the real story in this piece. Jason’s argu­ment, which I agree with whole-heartedly, is that the string of Apple fail­ures lead­ing up to July’s mega fiasco is the result of Apple sim­ply bit­ing off more than it can chew. I think that this is self-evident, and if you look care­fully I think that you can see the seeds of this sit­u­a­tion going all the way back to the release of Tiger and the PPC to Intel tran­si­tion. Additionally, I think that the signs are there for those who want to see them that Apple gets this, and is work­ing to pull them­selves out of the hole. As one tiny piece of evi­dence I’ll point to the “no major fea­tures” Snow Leopard release. The bot­tom line is, Apple isn’t “arro­gant,” or “incom­pe­tent.” They’re sim­ply fac­ing the con­se­quences of being too successful.