Thoughts on the iPhone 3G Pricing

Now that the blo­gok­lein­bot­tle is com­ing down from the WWDC keynote crack-hits, some of the denizens of blo­goland are real­iz­ing that the iPhone 3G isn’t actu­ally the sec­ond com­ing of Jesus (gasp!) One of the biggest themes that I’m pick­ing up sur­rounds the pric­ing changes. I’m not going to link to any of the var­i­ous posts break­ing down the price; because, gods know, I’m lazy and you can’t swing a dead hobo with­out hit­ting some­one blog­ging about it. The bot­tom line is, the price of the two iPhone 3G mod­els come down by $200; but the data plan and SMS charges have gone up. In the end, as a few sites have pointed out, you will end up pay­ing more for the iPhone 3G over the life of the 2 year contract.

My view on this is: So what?

I’m bet­ting that iPhones are still gonna fly off the shelves like Marina Sirtis blow-up dolls at a Star Trek con­ven­tion. What the vast major­ity of the blog­tards fail to get is, pric­ing is all about per­cep­tion. Why else are the prices “$199″ and “$299″? It’s been shown time and again that con­sumers latch on the the first digit in the

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