One could argue that I pick on the kids at The Apple Blog. But, gosh darn it, they make it so easy. Case in point. Today one of the crew over there posed the question, “Should Apple have had a bigger presence at SXSW?” To which I will be glad to provide an answer. No. Here’s the brutal reality kiddos. “Social Media” is a gnat on the windshield of every other person on the planet. Seriously, walk into a bar anywhere in the world, pick a random stranger and ask, “So, what did you think of Scoble’s latest blog post.” I guaran-fucking-tee that the answer will be, “Who the fuck is ‘Scoble’?” followed by, “Who let you out of your parents’ basement.” I know, it sucks, but it’s the truth. You are truly insignificant, and you’ll probably die cold and alone in a pool of your own urine. Life is a bitch, best to kill yourselves now. Cheers!