More Dreaming From the Mac Blogosphere.

Sweet beer-battered Christ with a side of cole slaw.  For the life of me, I’m try­ing to fig­ure out what the fuck this is sup­posed to be about.  Seriously, what is the argu­ment here?  That the AppleTV needs an abil­ity to play DVDs?  I sup­pose that you can argue that, although I would place that argu­ment firmly in the “if wishes were horses” cat­e­gory.  Anyone with two neu­rons to rub together can see that el jeffe Jobs couldn’t give two shits about let­ting us access con­tent that we’ve obtained from any­where other than the iTunes Store.  But what, in the name of Cthullu, does the MacBook Air have to do with the price of whores in Reno.  Or the digres­sion into the his­tory of Winamp and iTunes.  Let me type this as slowly and clearly as I can.  Here is Apple’s dig­i­tal media strat­egy in 2 bul­let points:

• Buy shit from the iTunes Store
• Play it on an Apple branded device (iPod, iPhone, Mac, AppleTV, etc)

That’s it.  To para­phrase Jeff Goldblum, there ain’t no fuck­ing step 3.  Apple has exactly one goal…make money for fuck­ing Apple.  Notice how both points in my mas­ter strat­egy above fun­nel filthy lucre into Apple’s cof­fers?  There’s a rea­son for that.

as an aside… 

It occurs to me that some­one, assum­ing that any­one reads this crap, will counter with, “b-b-b-b-but, iTunes let’s you rip CDs pur­chased else­where…”  That is true, you’ve defeated me.  No, wait, you haven’t.  Here’s the deal.  when iTunes arrived on the scene, it was just the lat­est in a long line of CD rip­ping soft­ware.  Users had already devel­oped the habit of rip­ping their CDs to their PCs.  Also, the CD for­mat does not con­tain DRM by design; regard­less of the var­i­ous fee­ble attempts to add DRM that have appeared since the iTunes rev­o­lu­tion.  Compare this with the DVD sit­u­a­tion.  I defy any­one to name one legal solu­tion for rip­ping DVDs to a PC.  And before you free­tards start list­ing titles, note the stip­u­la­tion that the solu­tion be legal.  Sucky as it may be, the fee­ble encryp­tion on com­mer­cial DVDs qual­ify them for the cir­cum­ven­tion pro­vi­sions of the DMCA.  The bot­tom line is, those of us who want to rip DVDs to our PCs are rare, not the reverse.  At the end of the day, Apple can ignore our needs with about as much con­cern as a free­tard has for a bag of chee­tos.  Someone, think of the cheetos!