More Dreaming From the Mac Blogosphere.

Sweet beer-battered Christ with a side of cole slaw. For the life of me, I’m try­ing to fig­ure out what the fuck this is sup­posed to be about. Seriously, what is the argu­ment here? That the AppleTV needs an abil­ity to play DVDs? I sup­pose that you can argue that, although I would place that argu­ment firmly in the “if wishes were horses” cat­e­gory. Anyone with two neu­rons to rub together can see that el jeffe Jobs couldn’t give two shits about let­ting us access con­tent that we’ve obtained from any­where other than the iTunes Store. But what, in the name of Cthullu, does the MacBook Air have to do with the price of whores in Reno. Or the digres­sion into the his­tory of Winamp and iTunes. Let me type this as slowly and clearly as I can. Here is Apple’s dig­i­tal media strat­egy in 2 bul­let points:

  • Buy shit from the iTunes Store
  • Play it on an Apple branded device (iPod, iPhone, Mac, AppleTV, etc)

That’s it. To para­phrase Jeff Goldblum, there ain’t no fuck­ing step 3. Apple has exactly one goal…make money for fuck­ing Apple. Notice how both points in

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