I’ve been taking in all the wailing and gnashing of teeth from the tech pundits regarding the so called “bricking” of hacked iPhones with the 1.1.1 update; and I came to a realization about just why the Nerdistanis get so fucking worked up over every last thing that Apple does; and as a corollary why they tend to give a free pass to the bullshit that Google pulls. It’s all about Identity and Branding.
Continue reading Musings on the iPhone, Google, Nerds and Brand Identity Part 1.







